A web site is a trademark and identity of a company which people can easily remember. A company Web site should be creative and business oriented. It helps to promote a product or a service and builds the professional image of the company.

WHY Drushti for designing ?

We have an excellent team of creative experts who are individuals from the design background

We analyze and understand your company’s market, vision and culture to know how best we can represent your company in a web site.

Our prices are competitive in the industry for the quality we offer.

To avail Web Designing services, Call Shitalkumar at 9850355553, 020 – 25531682 / 83, Or Mail us at info@drushti.in

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Need more information?

Here are the answers to some questions businesses have had about complying with the CAN-SPAM Act.
Q. How do I know if the CAN-SPAM Act covers email my business is sending?

A. What matters is the “primary purpose” of the message. To determine the primary purpose, remember that an email can contain three different types of information:

* Commercial content – which advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose;
* Transactional or relationship content – which facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction; and
* Other content – which is neither commercial nor transactional or relationship.

If the message contains only commercial content, its primary purpose is commercial and it must comply with the requirements of CAM-SPAM. If it contains only transactional or relationship content, its primary purpose is transactional or relationship. In that case, it may not contain false or misleading routing information, but is otherwise exempt from most provisions of the CAN-SPAM Act.

Q. How do I know if what I’m sending is a transactional or relationship message?

A. The primary purpose of an email is transactional or relationship if it consists only of content that:

1. Facilitates or confirms a commercial transaction that the recipient already has agreed to;
2. gives warranty, recall, safety, or security information about a product or service;
3. gives information about a change in terms or features or account balance information regarding a membership, subscription, account, loan or other ongoing commercial relationship;
4. Provides information about an employment relationship or employee benefits; or
5. Delivers goods or services as part of a transaction that the recipient already has agreed to.

Q. What if the message combines commercial content and transactional or relationship content?

A. It’s common for email sent by businesses to mix commercial content and transactional or relationship content. When an email contains both kinds of content, the primary purpose of the message is the deciding factor. Here’s how to make that determination: If a recipient reasonably interpreting the subject line would likely conclude that the message contains an advertisement or promotion for a commercial product or service or if the messages transactional or relationship content does not appear mainly at the beginning of the message, the primary purpose of the message is commercial. So, when a message contains both kinds of content – commercial and transactional or relationship – if the subject line would lead the recipient to think it’s a commercial message, it’s a commercial message for CAN-SPAM purposes. Similarly, if the bulk of the transactional or relationship part of the message doesn’t appear at the beginning, it’s a commercial message under the CAN-SPAM Act.

Here’s an example:
MESSAGE A:

TO: Jane Smith

FR: XYZ Distributing

RE: Your Account Statement

We shipped your order of 25,000 deluxe widgets to your Springfield warehouse on June 1st. We hope you received them in good working order. Please call our Customer Service Office at (877) 555-7726 if any widgets were damaged in transit. Per our contract, we must receive your payment of $1,000 by June 30th. If not, we will impose a 10% surcharge for late payment. If you have any questions, please contact our Accounts Receivable Department.

Visit our website for our exciting new line of mini-widgets!

MESSAGE A is most likely a transactional or relationship message subject only to CAN-SPAM’s requirement of truthful routing information. One important factor is that information about the customer’s account is at the beginning of the message and the brief commercial portion of the message is at the end.
MESSAGE B:

TO: Jane Smith

FR: XYZ Distributing

RE: Your Account Statement

We offer a wide variety of widgets in the most popular designer colors and styles – all at low, low discount prices. Visit our website for our exciting new line of mini-widgets!

Sizzling Summer Special: Order by June 30th and all waterproof commercial-grade super-widgets are 20% off. Show us a bid from one of our competitors and we’ll match it. XYZ Distributing will not be undersold.

Your order has been filled and will be delivered on Friday, June 1st.

MESSAGE MESSAGE B is most likely a commercial message subject to all CAN-SPAM’s requirements. Although the subject line is “Your Account Statement” – generally a sign of a transactional or relationship message – the information at the beginning of the message is commercial in nature and the brief transactional or relationship portion of the message is at the end.

Q. What if the message combines elements of both a commercial message and a message with content defined as “other”?

A. In that case, the primary purpose of the message is commercial and the provisions of the CAN-SPAM Act apply if:

* A recipient reasonably interpreting the subject line would likely conclude that the message advertises or promotes a commercial product or service; and
* A recipient reasonably interpreting the body of the message would likely conclude that the primary purpose of the message is to advertise or promote a product or service.

Factors relevant to that interpretation include the location of the commercial content (for example, is it at the beginning of the message?); how much of the message is dedicated to commercial content; and how color, graphics, type size, style, etc., are used to highlight the commercial content.

Q. What if the email includes information from more than one company? Who is the “sender” responsible for CAN-SPAM compliance?

A. If an email advertises or promotes the goods, services, or websites of more than one marketer, there’s a straightforward method for determining who’s responsible for the duties the CAN-SPAM Act imposes on “senders” of commercial email. Marketers whose goods, services, or websites are advertised or promoted in a message can designate one of the marketers as the “sender” for purposes of CAN-SPAM compliance as long as the designated sender:

* meets the CAN-SPAM Act’s definition of “sender,” meaning that they initiate a commercial message advertising or promoting their own goods, services, or website;
* is specifically identified in the “from” line of the message; and
* complies with the “initiator” provisions of the Act – for example, making sure the email does not contain deceptive transmission information or a deceptive subject heading, and ensuring that the email includes a valid postal address, a working opt-out link, and proper identification of the message’s commercial or sexually explicit nature.

If the designated sender doesn’t comply with the responsibilities the law gives to initiators, all marketers in the message may be held liable as senders.

Q. My company sends email with a link so that recipients can forward the message to others. Who is responsible for CAN-SPAM compliance for these “Forward to a Friend” messages?

A. Whether a seller or forwarder is a “sender” or “initiator” depends on the facts. So deciding if the CAN-SPAM Act applies to a commercial “forward-to-a-friend” message often depends on whether the seller has offered to pay the forwarder or give the forwarder some other benefit. For example, if the seller offers money, coupons, discounts, awards, additional entries in a sweepstakes or the like in exchange for forwarding a message, the seller may be responsible for compliance. Or if a seller pays or gives a benefit to someone in exchange for generating traffic to a website or for any form of referral, the seller is likely to have compliance obligations under the CAN-SPAM Act.

Q. What are the penalties for violating the CAN-SPAM Act?

A. Each separate email in violation of the law is subject to penalties of up to $16,000, and more than one person may be held responsible for violations. For example, both the company whose product is promoted in the message and the company that originated the message may be legally responsible. Email that makes misleading claims about products or services also may be subject to laws outlawing deceptive advertising, like Section 5 of the FTC Act. The CAN-SPAM Act has certain aggravated violations that may give rise to additional fines. The law provides for criminal penalties – including imprisonment – for:

* accessing someone else’s computer to send spam without permission,
* using false information to register for multiple email accounts or domain names,
* relaying or retransmitting multiple spam messages through a computer to mislead others about the origin of the message,
* harvesting email addresses or generating them through a dictionary attack (the practice of sending email to addresses made up of random letters and numbers in the hope of reaching valid ones), and
* taking advantage of open relays or open proxies without permission.

Q. Are there separate rules that apply to sexually explicit email?

A. Yes and the FTC have issued a rule under the CAN-SPAM Act that governs these messages. Messages with sexually oriented material must include the warning “SEXUALLY-EXPLICIT:” at the beginning of the subject line. In addition, the rule requires the electronic equivalent of a “brown paper wrapper” in the body of the message. When a recipient opens the message, the only things that may be viewable on the recipient’s screen are:

1. The words “SEXUALLY-EXPLICIT:” and
2. The same information required in any other commercial email: a disclosure that the message is an ad, the sender’s physical postal address, and the procedure for how recipients can opt out of receiving messages from this sender in the future.

No graphics are allowed on the “brown paper wrapper.” This provision makes sure that recipients cannot view sexually explicit content without an affirmative act on their part – for example, scrolling down or clicking on a link. However, this requirement does not apply if the person receiving the message has already given affirmative consent to receive the sender’s sexually oriented messages.

Q. How can I comment about the effect of the CAN-SPAM Act on my business?

A. The National Small Business Ombudsman collects comments from small businesses about federal compliance and enforcement activities. To comment, call 1-888-REG-FAIR (1-888-734-3247) or visit www.sba.gov/ombudsman.

For More Information

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.
Your Opportunity to Comment

The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency’s responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REGFAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.

What is an internet marketing/Branding?

Increasing brand value or process of improving the volume or quality of traffic/hits to a web site from top search engines like Google Yahoo and MSN. It is also called as Search Engine Marketing.

How Drushti does it?

Drushti helps you increase sales/ leads for your business by leveraging successful internet marketing strategies on your website. Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of Search Engine Optimisation, Pay Per Click Campaign Management Services, Social Media Marketing, Affiliate Management, E-mail marketing, Blogging, SMS Campaign Management, Website Design / Development.

A. Search Engine Marketing Services include:

1. Search Engine Optimisation:-

Highlights of Drushti’s SEO services include:
• Website analysis.
• Customized keyword analysis to define the best targeted keywords for your business.
• Analysis of website competitors and choosing the targeted market niche for website positioning.
• Creation of custom targeted keyword and description optimized META tags.
• Starting building external link popularity structure and further recommendation for increasing link ranking.
• Browser compatibility and Resolution Checking.

2. Pay Per Click Campaign Management: PPC Campaign management is done with top search engines Google, Yahoo

Management Services Includes:
• PPC Campaigns and Management
• Google Analytics Setup Consultation
• Account Setup
• Conversion Code Consultation
• Initial Call Setup
• Keyword Research & Bid Management
• Competitive Analysis
• Addwords
• Weekly Report

B. Social Media Marketing/Networking:

It is also called as online reputation management (ORM) or Search Engine Reputation Management (SERM). Drushti’s Social media marketing describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

1. Social Media Networking:

• Creating the profile with social media marketing tools for the client.
• Publicizing products and services, news and events in general through social media.
• Social bookmaking, video and photo sharing websites.
• Participating in discussion groups, and posting status updates on social networking profiles.
• Article submission.

2. Blogging:

A blog is a type of website, usually maintained by an individual (It can be personal online diary) with regular entries of commentary, descriptions of events, or other material such as graphics or video, commentary or news on a particular subject. It helps for SEO in following way:

3. Shared Content:

C. Directories and Listings

1. General Link Building
2. Free Directory listing
3. Paid Directory listing

D. Public Relations:

1. Article submission (dmoz, wikipedia etc.)
2. Press Release
3. White Paper

E. Online Advertisings:

1. Affiliate Management:

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing.

2. Add Networks:

3. Blogs:

4. SMS

Drushti SMS Benefits:

* Unlimited Sender IDs
* 1 year Validity
* SMS in English & 15 other Indian Languages
* Send @ Speed of 1000 SMS per minute
* Fastest Personalised SMS
* Multiple Backup SMS Routes & Carrier Grade Infrastructure.
* No false promises, what you see is what you get.
* 8am to 8pm Telephone & Email TechSupport.
The email Campaign Management is done through the data which we have with us.

F. E-mail marketing:

Drushti E-mail solution is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. The email Campaign Management is done through the data which we have with us.

How it is beneficial than other Marketing/ Advertising techniques:

Benefits:
1. You can reach a large number of people in a more spontaneous way without paying large advertising fees.

2. The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.

3. Social media complements other marketing strategies such as a paid advertising campaign.

4. You can build credibility by participating in relevant forums and responding to questions.

5. Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising

Difference between:
Search Engine Marketing/ Traditional Marketing and Outbound Marketing

Traditional Marketing Techniques
• Telemarketing
• Trade shows
• Direct mail
• Print ads
• TV/radio ads

Inbound Marketing Techniques
• Search Engine Optimisation
• Pay Per Click Campaign Management
• Social Media Marketing/Networking
• Link building
• Affiliate Management
• E-Mail Marketing
• SMS Campaign Management
• Blogging
• RSS

Differentiation on the basis of:

1. Internet Marketing is a Constant Source
2. Cost Effectiveness
3. Internet Marketing is More Measurable
4. Internet Marketing Is Better at Reaching Your Target Audience
5. Internet Marketing Provides Better Word-of-Mouth

We can be reached at 020-25531682/83 or info@drushti.in or call Shital at 9850355553

There are a number of reasons why spamming is bad for you and for the Internet :

Phishing : Spam emails are used in order to engage in Phishing. It is a practice in which links are used to collect personal information from the unsuspecting users which can then be used for Identity Theft.

Malware : The another harmful thing is Malware – computer viruses, spyware and malicious programs that can silently infiltrate any one’s computer and cause with the major problems. You can get expose and your computer to harmful viruses that can affect the functioning of your computer.

Checking and deleting spam emails is certainly annoying, time consuming and loss of productivity that really costs you. Internet Service providers and the Software companies are working constantly to help battle spammers and prevent unsolicited emails from getting into your inbox. Upcoming new technology can help to prevent certain methods of sending spam and other technologies may provide spammers with ways to get around those defenses.

Mainly precautionary thing is, don’t open the spam mails, don’t click on any of their links and certainly don’t Buy anything from a spam-advertised site.

Drushti Anti spam solution is a “Managed Email Security solution” which helps you block spam and viruses before they reach your mailbox. Drushti’s Anti spam Servers strength lies in the large number of filters that are applied to detect spam.

The Open-source Ticket Request System (OTRS) is more than a mailing list notification system for ticket requests. Every ticket generated by the system has persistence or “history” showing what happened to the ticket within its life cycle. OTRS has the ability to merge multiple requests about the same incident, thus making it possible to work on an incident rather than on singular requests. It is a multiuser system which means that multiple agents may work simultaneously on the tickets in OTRS, reading the incoming messages, bringing them in order, and answering them. It is highly scalable, capable of handling thousands of tickets per day and a nearly unlimited number of simultaneously working agents.

http://onecare.live.com/site/en-US/center/howsafe.htm?s_cid=mscom_msrt

Malware is not the same as defective software, that is, software which has a legitimate purpose but contains harmful bugs.

Data-stealing malware

Data-stealing malware is a web threat that divests victims of personal and proprietary information with the intent of monetizing stolen data through direct use or underground distribution. Content security threats that fall under this umbrella include keyloggers, screen scrapers, spyware, adware, backdoors, and bots. The term does not refer to activities such as spam, phishing, DNS poisoning, SEO abuse, etc. However, when these threats result in file download or direct installation, as most hybrid attacks do, files that act as agents to proxy information will fall into the data-stealing malware category.

Characteristics of data-stealing malware

Does not leave traces of the event

* The malware is typically stored in a cache which is routinely flushed
* The malware may be installed via a drive-by-download process
* The website hosting the malware as well as the malware is generally temporary or rogue

Frequently changes and extends its functions

* It is difficult for antivirus software to detect final payload attributes due to the combinations of malware components
* The malware uses multiple file encryption levels

Thwarts Intrusion Detection Systems (IDS) after successful installation

* There are no perceivable network anomalies
* The malware hides in web traffic
* The malware is stealthier in terms of traffic and resource use

Thwarts disk encryption

* Data is stolen during decryption and display
* The malware can record keystrokes, passwords, and screenshots

Thwarts Data Loss Prevention (DLP)

* Leakage protection hinges on metadata tagging, not everything is tagged
* Miscreants can use encryption to port data

What is Iframe:-

An IFrame stands for “inline frame” is just a way of loading one web page inside another,usually from a different server. That can be useful for building online applications. But malware writers can make the included page just one pixel square – meaning you can’t even see it’s there and execute the JavaScript that will run automatically from that included page so that  it looks something like %6C%20%66%72%61%6D%65%62%6F – leaving no obvious clue that it’s malicious.

How can the Iframe attacks be stopped?:-

Sites that cache searches must improve their input checking, and server operators can search for IFrame exploit code. Google is trying to remove malware search results, and automatically detects some exploits and warns that “This site may harm your computer”. Windows users should make sure they have installed all security updates,and preferably upgrade to XP SP2 with IE7, or Vista.Running an active anti-malware guard can also help.

Considering the current economic conditions, we at Drushti bring for the benefits of Dedicated Hosting versus traditional in-house infrastructure set-up by taking the initiative of understanding your business goals and merging them with our renowned expertise in the industry to come up with solutions.

Drushti Net is a leading hosting company.  We manage and host over 250/300 servers spread across SAS 70 Certified data centers, for over 300+ customers all across the world.

Our team has years of expertise in running Linux & windows based  servers and our ability to run these well is second-to-none.

Server Specifications:

Enterprise-Grade 1U & 2U Servers.

Powerful Dual AMD Opteron (Quad Core) High-Efficiency (HE) CPUs

ECC Registered DDR2 Dual Channel System RAM

Hot-Swappable Seagate Cheetah 15,000 RPM Serial Attached SCSI (SAS) Hard Disks.

Use of 2U chassis for better cooling and air flow.

Redundant Power Supply Units (PSUs) for CDP and NAS backup servers.

Remote reboot functionality allows our team to power cycle servers faster if the need arises.

Network Specifications:

Flow Control Platform (FCP) optimization to ensure your site traffic is routed via the most efficient path possible.

100% Cisco powered network architecture.

Hot-Standby Routing Protocol (HSRP) failover protection at all network levels. Most network maintenance can be performed transparently.

Dual network cable drops to all racks ensuring no single point of failure and complete redundancy.

Full off-site remote data backups using the latest Network Attached Storage (NAS) technology.

Intelligent Platform Management Interface  for hardware event monitoring

Excellent connectivity within the India,United States and internationally through peering exchanges.

Data Center Specifications:

Globally diverse data centers in India(pune), Dallas, Texas, United States and United Kingdom.

Uninterruptible Power Supply (UPS) powered by independent Leibert and Powerware units.

Fully Locking Cabinets for extra physical security.

Access to the data center floor is restricted by biometric locks and key card access.

Hourly temperature  monitoring.