Welcome to Drushti’s Internet Marketing/Branding Service

What is an internet marketing/Branding?

Increasing brand value or process of improving the volume or quality of traffic/hits to a web site from top search engines like Google Yahoo and MSN. It is also called as Search Engine Marketing.

How Drushti does it?

Drushti helps you increase sales/ leads for your business by leveraging successful internet marketing strategies on your website. Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of Search Engine Optimisation, Pay Per Click Campaign Management Services, Social Media Marketing, Affiliate Management, E-mail marketing, Blogging, SMS Campaign Management, Website Design / Development.

A. Search Engine Marketing Services include:

1. Search Engine Optimisation:-

Highlights of Drushti’s SEO services include:
• Website analysis.
• Customized keyword analysis to define the best targeted keywords for your business.
• Analysis of website competitors and choosing the targeted market niche for website positioning.
• Creation of custom targeted keyword and description optimized META tags.
• Starting building external link popularity structure and further recommendation for increasing link ranking.
• Browser compatibility and Resolution Checking.

2. Pay Per Click Campaign Management: PPC Campaign management is done with top search engines Google, Yahoo

Management Services Includes:
• PPC Campaigns and Management
• Google Analytics Setup Consultation
• Account Setup
• Conversion Code Consultation
• Initial Call Setup
• Keyword Research & Bid Management
• Competitive Analysis
• Addwords
• Weekly Report

B. Social Media Marketing/Networking:

It is also called as online reputation management (ORM) or Search Engine Reputation Management (SERM). Drushti’s Social media marketing describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

1. Social Media Networking:

• Creating the profile with social media marketing tools for the client.
• Publicizing products and services, news and events in general through social media.
• Social bookmaking, video and photo sharing websites.
• Participating in discussion groups, and posting status updates on social networking profiles.
• Article submission.

2. Blogging:

A blog is a type of website, usually maintained by an individual (It can be personal online diary) with regular entries of commentary, descriptions of events, or other material such as graphics or video, commentary or news on a particular subject. It helps for SEO in following way:

3. Shared Content:

C. Directories and Listings

1. General Link Building
2. Free Directory listing
3. Paid Directory listing

D. Public Relations:

1. Article submission (dmoz, wikipedia etc.)
2. Press Release
3. White Paper

E. Online Advertisings:

1. Affiliate Management:

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing.

2. Add Networks:

3. Blogs:

4. SMS

Drushti SMS Benefits:

* Unlimited Sender IDs
* 1 year Validity
* SMS in English & 15 other Indian Languages
* Send @ Speed of 1000 SMS per minute
* Fastest Personalised SMS
* Multiple Backup SMS Routes & Carrier Grade Infrastructure.
* No false promises, what you see is what you get.
* 8am to 8pm Telephone & Email TechSupport.
The email Campaign Management is done through the data which we have with us.

F. E-mail marketing:

Drushti E-mail solution is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. The email Campaign Management is done through the data which we have with us.

How it is beneficial than other Marketing/ Advertising techniques:

Benefits:
1. You can reach a large number of people in a more spontaneous way without paying large advertising fees.

2. The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.

3. Social media complements other marketing strategies such as a paid advertising campaign.

4. You can build credibility by participating in relevant forums and responding to questions.

5. Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising

Difference between:
Search Engine Marketing/ Traditional Marketing and Outbound Marketing

Traditional Marketing Techniques
• Telemarketing
• Trade shows
• Direct mail
• Print ads
• TV/radio ads

Inbound Marketing Techniques
• Search Engine Optimisation
• Pay Per Click Campaign Management
• Social Media Marketing/Networking
• Link building
• Affiliate Management
• E-Mail Marketing
• SMS Campaign Management
• Blogging
• RSS

Differentiation on the basis of:

1. Internet Marketing is a Constant Source
2. Cost Effectiveness
3. Internet Marketing is More Measurable
4. Internet Marketing Is Better at Reaching Your Target Audience
5. Internet Marketing Provides Better Word-of-Mouth

We can be reached at 020-25531682/83 or info@drushti.in or call Shital at 9850355553